Santori The Label — Official Rebrand to Vespera

🌙 Why Santori The Label Is Rebranding to Vespera

(And What This Means for Customers)

Santori The Label has been held as an ASIC-registered trading name of Max Impact Pty Ltd, our company that operates multiple Australian fashion brands.

As we grew, we recognised the need for a clearer, more elevated long-term brand identity. Rather than continuing under a name that has been informally used by other parties online — without formal registration or compliance — we chose to protect our customers and our brand vision by making a clean transition to Vespera The Label.

Vespera is now the official evolution of Santori The Label.

⭐ We Legally Own Santori — This Rebrand Is Strategic, Not Reactive

To be completely clear:

  • Santori The Label is a trading name owned and registered to Max Impact Pty Ltd.

  • You may have seen other online stores or social accounts using similar words — these are not registered, not connected, and not authorised.

  • To avoid customer confusion and to build a brand entirely in our own control, we made the deliberate decision to rebrand Santori into Vespera.

This protects:

  • Our identity

  • Our customers

  • Our future brand direction

🌙 Why the New Name? Why Vespera?

Vespera means “evening star” — elegant, elevated, confident.
It aligns with exactly where we want to take this fashion house.

Through Vespera we’re focused on:

  • Clean, editorial design direction

  • Higher-quality garments

  • A refined slow-fashion aesthetic

  • Timeless capsule collections

  • A brand identity we fully own and operate

Vespera is the next step forward — a name with room to grow.

🛑 Are We Connected to Any Other Business Using ‘Santori’?

No — We Are the Official Registrant, but Not Affiliated With Others.

  • We legally hold the registered trading name “Santori The Label”.

  • We are not affiliated, associated, or connected with any other online store using the word “Santori”.

  • Any other websites or social pages using “Santori” are independent and operate outside ASIC registration.

This is one of the key reasons we have moved the brand forward under Vespera.

🔄 If You Searched “Santori The Label”, Here’s Why You’re Here

Google may lead you here if you searched:

  • “Santori The Label”

  • “Santori clothing Australia”

  • “Santori dresses”

  • “Santori fashion”

This rebrand page exists to clarify:

  • The true legal ownership

  • The official evolution of the brand

  • The correct company behind the fashion label

We want shoppers to always know exactly who they’re buying from.

🌿 What You Can Expect Under Vespera

Our standards are higher than ever:

  • Elevated silhouettes & premium fabrics

  • Ethical slow-fashion approach

  • Clean, timeless style direction

  • Verified ownership under Max Impact Pty Ltd

  • Secure checkout + reliable delivery

  • Consistent customer care

Everything you loved about our Santori-era design direction continues — but refined and upgraded.

❓ FAQ — For Previous Santori Searchers

Q: Is Vespera The Label the same business as Santori The Label?
A: Yes. Santori is an ASIC-registered trading name owned by Max Impact Pty Ltd. We have since fully transitioned the brand to Vespera The Label.

Q: Are you associated with other websites using the name “Santori”?
A: No. We are the registered owner of the name, but we are not affiliated with any third-party pages or stores using similar branding.

Q: Why rebrand if you own the name?
A: To avoid customer confusion with unregistered operators, and to build a clearer, premium identity under a name exclusively controlled by us.

Q: Are the Santori designs gone?
A: No — the design philosophy lives on in Vespera, now with higher quality control, upgraded branding, and a cleaner aesthetic.

🖤 Vespera — Born of the Evening Star

Our evolution reflects who we are and where we’re heading.

Elegant. Confident. Refined. Ethical.

For any questions about our transition from Santori The Label to Vespera, contact:
📧 admin@vesperathelabel.com.au